Kathryn Basterfield

kathryn.basterfield@gmail.com +447778195151

This video makes a comment on graphic designers using design 'effects' as design solutions, which cloud the intended message - how to be 'effective' without communicating anything at all. Reiterating the point, designers should recontextualize content rather than decontextualize. This video abstracts the language of exhibition captions and TV adverts.